The strategy 
was to give audience some fresh masala without completely deviating from the reigning trend of sob by soaps. The story doesn’t ends here, right after the Men in Blue returned from the World Cup after a shameful defeat; Chandra created a stir in the country by announcing a parallel cricket league at the domestic level. The move left BCCI and the cricket fraternity jaw dropped, while the cricket buff has something to look forward to. Zee has roped in Kapil Dev to head the league. However, there is still a long way to go to wear the crown again!
For Complete IIPM Article, Click on IIPM Article
was to give audience some fresh masala without completely deviating from the reigning trend of sob by soaps. The story doesn’t ends here, right after the Men in Blue returned from the World Cup after a shameful defeat; Chandra created a stir in the country by announcing a parallel cricket league at the domestic level. The move left BCCI and the cricket fraternity jaw dropped, while the cricket buff has something to look forward to. Zee has roped in Kapil Dev to head the league. However, there is still a long way to go to wear the crown again!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
