It’s rugged, it’s tough & masculine... it’s Tata, followed by Ashok Leyland
India moves on it; Ashok Leyland is a brand that is known for its rugged and is built on the experience of millions who come in contact with this name in one way or the other. People who are closely associated with this brand have a high regard for it and the company doesn’t take it for granted either. The media campaign for Ashok Leyland brand truly represents the heart of the company through a young engineer who is passionate about his work and is dedicated to deliver value to the customer. An experiential brand, Ashok Leyland’s perception is developed by people who use these products on a day-to-day basis to reach their work stations and back, not to forget the drivers that spend half their life in a truck.
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India moves on it; Ashok Leyland is a brand that is known for its rugged and is built on the experience of millions who come in contact with this name in one way or the other. People who are closely associated with this brand have a high regard for it and the company doesn’t take it for granted either. The media campaign for Ashok Leyland brand truly represents the heart of the company through a young engineer who is passionate about his work and is dedicated to deliver value to the customer. An experiential brand, Ashok Leyland’s perception is developed by people who use these products on a day-to-day basis to reach their work stations and back, not to forget the drivers that spend half their life in a truck.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
