MOST DESIRABLE BRAND OF 2006-07:

• Blackberry Pearl
• Honda Civic
• Apple i-mac
•Microsoft Xbox 360
Desire, they say is a thirst - not quenchable. But ask the chosen ones and you’d discover a hundred reasons why Indian consumers think otherwise. The Blackberry Pearl, which is the ultimate connectivity gadget that a business professional can ever think of owning with the perfect combo of both killing looks and features to die for; the Honda Civic, which surely is a luxury car at a mediocre price and which over-delivers the performance that it guarantees, the Apple i-mac that will make you disbelieve the fact that virus through the web could ever damage your hard-disks and the Microsoft Xbox 360, which at the price, is cheaper than other available versions of video games. So talk on the Blackberry Pearl, surf on the Apple i-mac, win battles on the Xbox 360 and zoom away on a Civic. What say?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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And the Bakwaas Ads...

After you have gushed over the blockbuster ads of this fortnight, here are some, which – we are absolutely sure – will never make it. 4Ps B&M lists the three worst ads of the fortnight... Ads that almost made you swear that you won’t ever buy the advertised brand. And even if you managed a peek at it, you were left with a bad taste in the mouth. Medium error, complex message, vulgar (recently added) or just plain bakwaas communication!

BRAND: Su-Kam
BASELINE: NA
4Ps TAKE: A fleeting look at this ad and one might think it is promoting meditation or yoga. With no taglines or VO (?!) and a story board that’s weak, this ad has nothing to boast. It completely loses out on the focus. What on earth were the creative directors thinking, that people will buy Su-Kam, for the sole reason that their old inverter stinks and gives out fumes. How many people face that problem? Moreover, only one person in the whole group gets affected by it, how logical is that! The ‘only’ good aspect that one just has to SMS and a Su-Kam inverter gets delivered ‘the next moment’ (an exaggeration!)has also been wasted. A little emphasis on the fact, maybe two lines of VO might have saved this ad (by the way, were all the voice and copy artists on leave?!). Former Gladrags Mr. India, Diwakar Pundir is made to look like an idiot and a flying joker. Guys, compared to any ordinary inverter, a pathetic ad is more dangerous, any day!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative


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BRAND: Green Cove Resort

Body Copy: A beach resort…Come for a month, at least
AGENCY : Rediffusion DY&R
4Ps TAKE : Looking at growing popularity of God’s own country as a tourist destination, the Taj Group of Hotels is now cashing on it. The communication promotes its Green Cove Resort in Kovalam, Kerala and puts forward offerings that are highly irresistible – a four-in-one travel option comprising a beach-side, a hill-station, a backwater escape and a spa resort? All this to hook the lot, which looks out for quality holiday locations within the country, rather than hitting an international spot. The USP? Many actually! The picture in deep blue with a skyline and the pool below is a visual treat and the offerings :the Balinese-styled landscapes, hillside cottages with thatched roofs, a rejuvenating spa, infinity pools, et al, allure greatly. The ad is clutter- free and scores high for clarity in communication and its single minded focus. The reward to the prospect is of course, all the fun and Taj Group’s tag! Time to say, wah Taj!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-The Sunday Indian - Greatest News weekly
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Voice? Or have you begun VAScillating?

With revenues from voice shrinking, valueadd services is the new million dollar baby
We’ve witnessed the death of the landline and the runaway success of mobile telephony in the country. Now India’s vast hinterlands are getting more connected everyday, and even before this last mile is achieved, the Indian wireless sector is already on the threshold of another revolution. This time the charge is being led by companies providing a host of Value Added Services (VAS) to keep you hooked to the mobile in your pocket. A dominant player in the VAS space is Bharti Telesoft (a Bharti Enterprise group company, started in 1999 as a back-end software provider). But, the dot-com bust in 2000 left it high and dry. Today, despite being an integral part of the billion-dollar Bharti Group, Bharti Telesoft is merely a $30 million company. However, with the advent of M-commerce and Live TV in the country, the company is like a caged tiger ready to pounce on the huge VAS potential. The company has come up with a three pronged strategy to reach the next level. Firstly, to build a world-class organization with the best people, capabilities, competencies, processes and quality systems. Second, to have a global footprint. And the third is to play the role of a consolidator when the inevitable consolidation in the VAS industry happens. In an exclusive interview with 4Ps B&M, Sanjiv Mital, CEO, Bharti Telesoft talks candidly about the VAS market in India, and how the company plans to cashin on this rapidly growing segment. A few excerpts from the interview:

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Along came HBO!
BRAND : Real Twist
BRAND: Nokia
Don makes a ‘fair’ deal…
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!

Technology innovations

Technology is about enhancing the user experience by building innovations atevery level of computing technology; right from designing; to ease-of-use,” adds Ravi Swaminathan, VP – Personal Systems Group, HP India. Though all PC brands are trying hard to tap this niche segment, it is the Sony VAIO range of laptops that is a favourite amongthe top of the heap, even as the company recently launched its stylish VAIOL series. “Everything about the new L series has been designed with the user in mind. By combining the best of desktop and notebook PCs and putting them in a slimline, stylish frame, means there is no need to have desktop computers, notebooks, MP3 or CD players in your home – all you need is the VAIO L series,” says Sachin Thapar, IT Head of Sony India. Taking this lifestyle computing phenomenon to the next level is HP which has stormed the market with its concept of Fashiontronics. “Through Fashiontronics, HP attempts to reach out to customers who are looking at individuality and create a unique style statement.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative


Read More:-
The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
Along came HBO!
BRAND : Real Twist
BRAND: Nokia
Don makes a ‘fair’ deal…
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!