Although once 
it was seen as an expensive brand, that is no longer a problem for Whisper. Now, it even wants to venture into the semi-urban and rural market, through its range of Whisper Choice brands, which is being promoted keeping in mind that target segment. K.V. Sridhar, Creative Head, Leo-Burnett, told 4Ps B&M: “The latest commercial of Whisper also encourages women to stand up for their rights. It is a great insight of what women go through and has been put across in a contemporary manner.” Here’s a dynamic brand that has moved with the times to give each woman what she wants...
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it was seen as an expensive brand, that is no longer a problem for Whisper. Now, it even wants to venture into the semi-urban and rural market, through its range of Whisper Choice brands, which is being promoted keeping in mind that target segment. K.V. Sridhar, Creative Head, Leo-Burnett, told 4Ps B&M: “The latest commercial of Whisper also encourages women to stand up for their rights. It is a great insight of what women go through and has been put across in a contemporary manner.” Here’s a dynamic brand that has moved with the times to give each woman what she wants...For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
