Fresh new launches and re-positioning efforts didn’t go unnoticed. The brand however did! 
If there’s a fresh look on your local grocer’s dull shop shelf, perhaps its got something to do with the jazzy new Sunsilk packs. The brand received some fresh makeover in 2006 and launched a range of products like the ‘9 to 9’ lotion and drove the nation wild with the first ever of its kind ‘Gang of Girl’ community. It also launched the ‘damage repair range’ in 2007. It’s repositioning as a top end brand with the launch of hair care solutions rather than following the usual shampoo-oil routine, worked decently to boost Sunsilk’s brand image and it did prove successful to some degree.
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If there’s a fresh look on your local grocer’s dull shop shelf, perhaps its got something to do with the jazzy new Sunsilk packs. The brand received some fresh makeover in 2006 and launched a range of products like the ‘9 to 9’ lotion and drove the nation wild with the first ever of its kind ‘Gang of Girl’ community. It also launched the ‘damage repair range’ in 2007. It’s repositioning as a top end brand with the launch of hair care solutions rather than following the usual shampoo-oil routine, worked decently to boost Sunsilk’s brand image and it did prove successful to some degree.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
