The new Global Cool ambassador, Sienna Miller, was spotted in a hot T, which read ‘Do something cool today’, at launch of Global Cool’s collaboration with International Indian Film Academy (IIFA). The Factory Girl will be present at the IIFA awards, which commences on June 7, to spread the message to billions of Bollywood fans to reduce their greenhouse gas emissions. What’s more, we’ll soon have cool Sienna coming over to Indian shores real soon too – to witness a hot India getting ‘hotter’!
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Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative