Quad Core, which essentially
implies four identical processing units embedded in one processor chip is the next line of high performance processors based on Intel’s Core 2 (code named Conroe) architecture. Both Intel & AMD are now relying less on increasing clock speeds and are expected to compete on the multi-core platform (there is market speculation that processor clock speeds are hitting a speed bump due to technology constraints). Each ‘core’ of the quad-core processor has a relatively modest clock speed of 2.66 GHz. But Intel has taken the lead in the desktop arena in terms of dual core. The quad-core version promises a performance enhancement of more than 80% over the dual core range.
implies four identical processing units embedded in one processor chip is the next line of high performance processors based on Intel’s Core 2 (code named Conroe) architecture. Both Intel & AMD are now relying less on increasing clock speeds and are expected to compete on the multi-core platform (there is market speculation that processor clock speeds are hitting a speed bump due to technology constraints). Each ‘core’ of the quad-core processor has a relatively modest clock speed of 2.66 GHz. But Intel has taken the lead in the desktop arena in terms of dual core. The quad-core version promises a performance enhancement of more than 80% over the dual core range. An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
Source : IIPM Editorial, 2006
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
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share was a staggering 78.8% in February 2006, with the rest way behind it. But these figures do not bring out the true picture of competition in the Indian market. In the last two years, Motorola has aggressively priced its range of Moto RAZR handsets which have made a deep dent into the market. As Mathais Lloyd, VP Marketing, Motorola India explains, “We have the best value products and have increased our advertisements; distribution has been robust and other small things like financing through GE Money have helped consolidate our presence.” Rightly so, it is perhaps for the first time that Nokia’s territory has been raided in the true sense.




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Mohan says, “Go Fida, the phrase honestly didn’t come from me, it came from a junior who barged into my cabin and said he liked the word Fida!” Here’s what is interesting; initially Ford wasn’t too happy with the word Fida as they were under the impression that not too many people would comprehend it. The perseverance and convincing power of JWT’s teams in Delhi and Mumbai worked its charm though, and with the addition of the word ‘Go’, the brand’s campaign caught wings.





