The conglomerate covers a wide area of businesses like advertising, consumer brand design, custom media, information insight, media planning, live brand communication and integrated communication, to name a few. Their largest growth markets are currently China and India, with a growth in revenue of 23% and 15% respectively. Many of the companies that WPP acquired were hostile takeovers, which earned the wrath of advertising biggies. David Ogilvy is said to have even called Sorrell “that odious piece of shit”. However, to Sorrell’s credit, WPP has recorded more than 20% of dividend growth for the past 10 years. Making this list was a clichéd cake walk for Sorrell’s WPP, & yes, WPP’s Sorrell.
For Complete IIPM-Article, Click on IIPM-Editorial LINK
Source IIPM-Editorial,2006
For Complete IIPM-Article, Click on IIPM-Editorial LINK
Source IIPM-Editorial,2006
