As Zee TV marches ahead, Star Plus will do anything but WATCH! Just like the daily soap operas, the Hindi entertainment television industry is not bereft of surprises. Th e dynamics of this space have changed dramatically in last six months. In what can be called the proverbial rise of the Phoenix, Zee TV has managed to trounce Sony in the battle for the number two slot. However, Star Plus(like always) leads with a market share of 56% in prime time (TAM Media). However, avid TV watchers have tracked Zee TV making waves on the teletube in an aggressive fashion since the beginning of this year. As per TAM figures, in the 9 p.m. to 10 p.m. time band, Zee did overtake Star in the week starting May 28, 2006 in the Hindi speaking markets, albeit by a few points. When contacted on this achievement, Ashish Kaul, Senior VP, Brand Development Group said, “The number two slot has been ours since March this year... and Star Plus has been overtaken by us in the prime band last week (week beginning May 28).
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006
