If it can happen once, it can happen again.” On the contrary, Ajay Vidyasagar, EVP-Marketing, Star Network rubbished Zee’s claims, “No one has been able to overtake Star in the past six years.” To his credit, subsequent weeks have seen Star Plus regain its leadership position. But Zee’s transformation from a mere contender to this ambitious position is no mean feat. And Kaul attributes the restructuring initiatives by Zee, which have led to change in leadership & mindset. Star Plus’ numbers have dwindled slightly in recent months, but the fall has not raised the alarm bells yet. Moreover, Star One, which was earlier a contender for the number two and three slot has since dropped to four and five. Still, snatching the top slot from Star Plus will not be cakewalk for Zee. As Star One has regained one of its major markets, Mumbai and Star Plus is also ready with its alluring baits on prime time, the dog fight over TRPs in the television space is going to be something to watch out for in the coming months for sure!
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Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006
Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006
