Until recently, this was an idea languishing in the midst 
of ownership tussles. However, post April 2006 buyout of Tata’s 48.14% stake by the Birlas, Idea Cellular seems hell bent upon challenging the cliché ‘a stitch in time saves nine’. But the question is whether the Rs.25 billion expansion (publicised by the company on July 30) would change its status quo. According to Vikram Mehmi, CEO, Idea Cellular, “We have a three pronged strategy that will focus on improving coverage, service delivery and distribution.” Idea has applied for a license to initiate GSM operations in 12 more circles, taking their count of circles to 20.
of ownership tussles. However, post April 2006 buyout of Tata’s 48.14% stake by the Birlas, Idea Cellular seems hell bent upon challenging the cliché ‘a stitch in time saves nine’. But the question is whether the Rs.25 billion expansion (publicised by the company on July 30) would change its status quo. According to Vikram Mehmi, CEO, Idea Cellular, “We have a three pronged strategy that will focus on improving coverage, service delivery and distribution.” Idea has applied for a license to initiate GSM operations in 12 more circles, taking their count of circles to 20. For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006
