According to research firm ORG Gfk , Nokia’s market
share was a staggering 78.8% in February 2006, with the rest way behind it. But these figures do not bring out the true picture of competition in the Indian market. In the last two years, Motorola has aggressively priced its range of Moto RAZR handsets which have made a deep dent into the market. As Mathais Lloyd, VP Marketing, Motorola India explains, “We have the best value products and have increased our advertisements; distribution has been robust and other small things like financing through GE Money have helped consolidate our presence.” Rightly so, it is perhaps for the first time that Nokia’s territory has been raided in the true sense.For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
