Whether its Navratra Dandia or adding oomph to Diwali draping, one needs the ethnic haute couture, and this year, it is again the traditional-wear which is eating away a bigger pie of the market. With 31% Indians buying designer clothes (according to an AC Nielson study), designers are also enjoying their day in the sun. Designer Raghavendra Rathore is banking on embroidery techniques from the old Gharanas. “We are planning a large collection for the festive season, which will focus on the old world look,” reiterates Rathore. Puneet Nanda is adding a western colour to ethnic embroidery for Diwali. “Diwali is the timewhen Indians look for lots of colour in ethnic dresses,” comments Nanda. Indeed, there will be a riot of colours on offer this season. And for those who’ve been procrastinating on a wardrobem change all year, there’s still time to get the good deed done. Miss out on this, and you’ll have only yourself to blame.
For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006
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