Wednesday, April 09, 2008

T’ake C’are S’weetie!

TCS enhances its three year old technology partnership with Ferrari
The relation between the world’s most distinguished red car and India just became stronger. For all motor sports lovers across the subcontinent, it comes as a matter of some sort of consolation to see Indian participation on the world’s most watched and breathtaking motor sport event. However, we are not talking about Kartikayen’s blink and miss appearance at the circuit here as there is a business preposition hogging the limelight better. TCS, an Indian corporation has renewedits tie-up with Italy’s Ferrari which has unleashed the same level of pride among the countrymen as the forgotten hero once did. In an agreement, a first for an Indian company, Tata Consultancy Services and Scuderia Ferrari have entered into an alliance which requires the Mumbai based software moghul to provide an array of engineering solutions to Ferrari. It was in 2004 that the two companies first tested waters when they joined hands by means of TCS providing IT and engineering services to assist in developing F1 racing cars and the Ferrari sports cars.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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