HEADLINE: Live your dream by planning
for it
BASELINE : The world’s local bank
AGENCY : Saatchi & Saatchi
4Ps TAKE : Quick, how can you live your dreams? Answer: By planning for it!
And HSBC, the world’s local bank, is here to help you. The power idea of this ad is to target the parents of all growing children who dream to study in the best institutes abroad. The product offering is a unique feature called ‘Personalised Financial Review’, which advises the parents to plan for their children’s future through HSBC’s Power Vantage account. The body copy tells you how this helps kids to evaluate their risk profile and needs, and how it even helps them to create a financial plan using a combination of deposits, mutual funds and insurance schemes. We got it: dream big but plan even bigger is the mantra, right???
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
for it
BASELINE : The world’s local bank
AGENCY : Saatchi & Saatchi
4Ps TAKE : Quick, how can you live your dreams? Answer: By planning for it!
And HSBC, the world’s local bank, is here to help you. The power idea of this ad is to target the parents of all growing children who dream to study in the best institutes abroad. The product offering is a unique feature called ‘Personalised Financial Review’, which advises the parents to plan for their children’s future through HSBC’s Power Vantage account. The body copy tells you how this helps kids to evaluate their risk profile and needs, and how it even helps them to create a financial plan using a combination of deposits, mutual funds and insurance schemes. We got it: dream big but plan even bigger is the mantra, right???For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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