Wednesday, April 02, 2008

Cannes this year

Also, a silver came to Grey Worldwide India for an exceptional campaign targeted at honeymoon couples for Travel Corporation of India. McCann Erickson was awarded two bronze Press Lions for Nerolac and Cocco’s Café campaigns. Moreover, O&M won a bronze for Indian Association for Promotion of Adoption and Child Welfare campaign. In the Film Lion’s category, McCann Erickson bagged two Lions, one silver for Happy Dent (palace ad) and a bronze for the best use of music in the same campaign. Code Red Films was awarded a bronze Film Lion for Blind Welfare Organisation campaign. However, some came back not very happy as all their expectations were not met. Two entries, JWT’s Monte Carlo jeans and O&M’s Hutch came very close to winning an award but missed out. Despite the fact that the Indian performance was better than last year’s, many feel that most of the entries that went from the Indian side, were not creatively very impressive and the presentations made in front of the jury were not up to the mark. At the end of the day, the fact remains, though our advertising is slowly getting recognised, there is a world waiting beyond the twelve Lions...

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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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