Tuesday, April 08, 2008

PLTs versus PLUs

In other words, People Like Them (PLTs) versus People Like Us (PLUs); the classic refrain of those handful of people going to malls to really ‘buy stuff’ and getting highbrowed about PLTs spoiling the upscale atmosphere. The pathetic fact of it all is that a majority of Indians are, in one word – poor. And till the time India as a nation ensures that PLTs slowly but surely get converted into PLUs, there’s no ghost of a chance that industries can be profitable. Look around – from automobiles to cold drinks, sectors after sectors are suffering smashing losses, despite having top line growth. In a US city, people drive down miles in their cars to the outskirts to visit malls like Wal-Mart. Would that ever happen in India? So, when was the last time you went across the city to specially visit a specific mega-mall? When? A long time back, if at all? But then, we might be proven wrong. Indian governments might get the equation right & might force the growth multiplier down the throat of the hundreds of millions waiting for years for India Shining to show up. But like we said, till the time that happens, we’ll be happier reading Iacocca’s autobiography, and believing in his father, and opening up restaurants after restaurants!

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Source : IIPM Editorial, 2008


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