While KNP stands high and proud as the market leader in the indus
trial segment with a comprehensive 45% market share, it lags far behind the leader, Asian Paints, in the other key market – decorative segment – where it controls just a meagre 14% of the market. On an overall basis, KNP controls just 20% of the paints market in the country; a far cry from that of the leader Asian Paints, which holds dominance over 44% of the market pie. Even more alarming is the fact that the decorative paints segment (in which KNP has a poor presence) contributes an impressive 75% of total paints industry revenues.
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trial segment with a comprehensive 45% market share, it lags far behind the leader, Asian Paints, in the other key market – decorative segment – where it controls just a meagre 14% of the market. On an overall basis, KNP controls just 20% of the paints market in the country; a far cry from that of the leader Asian Paints, which holds dominance over 44% of the market pie. Even more alarming is the fact that the decorative paints segment (in which KNP has a poor presence) contributes an impressive 75% of total paints industry revenues.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
