South Indian superstar Rajnikant’s recently released Sivaji: The Boss has 
created waves in the country and also abroad. Sivaji is the country’s most expensive film till date (Rs.600-800 million) and had a record breaking advance booking which accounted for Rs.20 million. In many parts of the country, people paid between Rs.1,000-1,500 to watch it. The mania is not restricted to the country alone. It featured at number 9 in UK Top 10 list (quite an achievement for a regional Indian film). The movie attracted a full week show in Chicago too.
For Complete IIPM Article, Click on IIPM Article
created waves in the country and also abroad. Sivaji is the country’s most expensive film till date (Rs.600-800 million) and had a record breaking advance booking which accounted for Rs.20 million. In many parts of the country, people paid between Rs.1,000-1,500 to watch it. The mania is not restricted to the country alone. It featured at number 9 in UK Top 10 list (quite an achievement for a regional Indian film). The movie attracted a full week show in Chicago too.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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