On the face of it, it’s only a concert, or well seven concerts being
held in each of the seven continents, with pop icons on the stage and eager teens bopping to the music five feet away but with influential people like Al Gore, Kevin Wall and Cameron Diaz at the helm, the idea of Live Earth concerts being that first step, of making people informed about the impending catastrophe, is gaining ground. Intending to reach billions of people around the world, through the concerts and worldwide coverage via television, radio and wireless, Live Earth is indeed creating a history of sorts, with months of work going into the 24- hour concerts that will be held in Brazil, Shanghai, Japan, Johannesburg, London, Sydney, and the Eastern United States on 07/07/07.
For Complete IIPM Article, Click on IIPM Article
held in each of the seven continents, with pop icons on the stage and eager teens bopping to the music five feet away but with influential people like Al Gore, Kevin Wall and Cameron Diaz at the helm, the idea of Live Earth concerts being that first step, of making people informed about the impending catastrophe, is gaining ground. Intending to reach billions of people around the world, through the concerts and worldwide coverage via television, radio and wireless, Live Earth is indeed creating a history of sorts, with months of work going into the 24- hour concerts that will be held in Brazil, Shanghai, Japan, Johannesburg, London, Sydney, and the Eastern United States on 07/07/07.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
