Monday, January 15, 2007

KABHI FILM, KABHI TV

Bollywood director Karan Johar of Kuch Kuch Hota Hai, Kabhie Khushi Kabhi Gham and Kabhie Alvida Na Kehna fame, is once again in news – thanks to NDTV Ltd., which has roped in Johar for its general entertainment channel venture. His company, Dharma Productions, will now have an equity stake in NDTV Entertainment. He will also become a member of the company board. So, what does this mean for the average Joe? Well, he can get set to see a lot more of Bollywood gupsh up on Indian telly, even as Dharma Productions is slated to become an exclusive content supplier for NDTV. With a slew of successful films behind him, besides being branded as a man with the golden touch (one person who got people back to the movie theatres, that is!), there are no prizes for guessing that Johar will bring a lot of Bollywood content to the proposed channel. Oh! And of course, with bosom buddy Shahrukh Khan also tightening his laces to re-enter the idiot box (Yes! The KBC deal), guess the viewer is in for a soiree!

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative