Besides, people r to just pick up their phone and ask the frien
dly neighbourhood store to ‘home deliver’ a packet of milk or munchies as and when she feels like it. There is simply no way Wal-Mart can afford to do home deliveries, no matter how much it tries to adapt to the Indian environment. One solution for Wal-Mart could be to locate the stores in the vicinity of where target consumers live – that is inside cities and densely populated suburbs. But the real estate costs of this move will be astronomical and could derail the viability of Wal-Mart from day one inside India. So what exactly can Wal-Mart do? Well, to survive as a company that will remain in the rest of the century, Wal-Mart has no choice but to try and have a strong presence in India and China. Alexander could afford to go back from the Indian borders. Wal-Mart cannot afford to!
For Complete IIPM Article, Click on IIPM Article
dly neighbourhood store to ‘home deliver’ a packet of milk or munchies as and when she feels like it. There is simply no way Wal-Mart can afford to do home deliveries, no matter how much it tries to adapt to the Indian environment. One solution for Wal-Mart could be to locate the stores in the vicinity of where target consumers live – that is inside cities and densely populated suburbs. But the real estate costs of this move will be astronomical and could derail the viability of Wal-Mart from day one inside India. So what exactly can Wal-Mart do? Well, to survive as a company that will remain in the rest of the century, Wal-Mart has no choice but to try and have a strong presence in India and China. Alexander could afford to go back from the Indian borders. Wal-Mart cannot afford to!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
