TIMEX ROLLS OUT A MASSIVE RETAIL PLAN TO TAKE ON BIGGIES IN THE SECTOR. WILL THE MOVE PAY-OFF?
It’s not
only H. G. Wells’ Time Machine, which could travel into the future. When it comes to the homely milieu, Timex was smart enough to identify that the five letter word ‘retail’ is going to drive Indian Inc. in the future. So it comes as no surprise that this time-manager from the country of Uncle Sam is going gaga over its retail venture – Time Factory. “With the retail boom happening in this country, I believe that the most important marketing tool to promote a brand is no longer advertising, but retail.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
It’s not
only H. G. Wells’ Time Machine, which could travel into the future. When it comes to the homely milieu, Timex was smart enough to identify that the five letter word ‘retail’ is going to drive Indian Inc. in the future. So it comes as no surprise that this time-manager from the country of Uncle Sam is going gaga over its retail venture – Time Factory. “With the retail boom happening in this country, I believe that the most important marketing tool to promote a brand is no longer advertising, but retail.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
