They have a fairly defined audience abroad and so if it has a happy client there, it is simple for them to reach out here.” But publishers differ and are optimistic of more entrants propelling the market further. “I foresee at least 5 to 7 new players entering over the next 2 years... It is a reflection of the potential of the market,” says Sharma. And he is not too way off, a glance at the pages worth of advertisements these magazines carry, clearly show that the medium is picking up, after all nobody would spend the moolah if there wasn’t an audience to cash back on. So, whether you like it or not, these sexy men’s magazines are the metrosexual male’s latest muse (who is high on both life and style). Can we see some pretty faces going green already?
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