Wednesday, August 13, 2008

TIME FOR ‘CONSOLE’IDATION

There may not be too many path breaking gaming evolutions in 2008

They might just be games for some, but for those who are engaged in the task of providing these next to real-life experiences, this industry is nothing less than a hot pot of gold. Almost half of the Uncle Sam’s land and more than 90% of kids falling in the age group 2 to 17 are dissolved in the world of video games. Annually, Americans splurge more on gaming than they do on movies. According to PwC, the industry is expected to become an action-packed game of $48.9 billion by 2011 (currently $35 billion) at a compound annual growth rate of 9.1%. Consumers are always wanting more. And for Sony, Nintendo & Microsoft, it’s like a never ending marathon to bring the gaming experience more & more closer to reality.

Moving forward, the battle is going to become all the more brutal since the consoles have already achieved significant advancements. Here on, one may feel that we may not see too many path breaking advancements in the gaming console industry in the near future. Tel Pollak, Sr. gaming analyst, Jon Peddie Research told B&E, “The future of console technology is not easy to predict because the consoles themselves (360 & PS3) now have the power to satisfy most of the personal computing needs.” Slowly but surely, people project that consoles will become indistinguishable from PCs, which means they are expected to eventually end their run as stabdalone products.

However, in the short term, the major driving force in the console industry will be controller evolution and processor evolution to enrich the game play experience. Furthermore, the gaming title industry will take gamers by surprise. Innovation in multi-path story experiences, player communications and social features, massive multiplayer capabilities, and open world (non scripted) game play experience will drive the entire HD game industry; whatever platform you are looking. Therefore, teaming up with title majors and producing exclusive great titles will be of significant importance. Halo – XBox team, for instance, is a great example and has set the tone for evolution of this space. In future such teamwork between consoles & titles will definitely prove to be a source of competitive advantage. Moreover, it would surely put ardent game lovers firmly on cloud 9!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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