From Darjeeling, Mizoram, Kashmir and Timbuktoo, millions of SMSes came in a torrent that would never stop. Watching apsiring kids, teenagers and adults sing, dance, yodel, act, answer questions and even lose weight in front of the TV camera suddenly became an abiding passion. By the time 2007 began, Big Boss was reaching a voyeuristic climax. And by the time 2007 is coming to an end, reality shows have become the hottest thing. Watch out for a live reality show next on heart breaks!
Time to Say BINGO!
‘Wango Pongo Ukaarungo’. Huh? Wondering what is it? Well this is the main line of the TV Commercial of the not so old snack food Bingo from ITC Foods Ltd. There should be no confusion in saying that the great combination of Bingo and its commercials has perhaps been the most mindless of ads shown on the TV this year. Probably this is what has made Bingo successfully capture 16% market share, making it second in the branded snack segment.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Time to Say BINGO!
‘Wango Pongo Ukaarungo’. Huh? Wondering what is it? Well this is the main line of the TV Commercial of the not so old snack food Bingo from ITC Foods Ltd. There should be no confusion in saying that the great combination of Bingo and its commercials has perhaps been the most mindless of ads shown on the TV this year. Probably this is what has made Bingo successfully capture 16% market share, making it second in the branded snack segment.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
