Just like the food industry, aeronautical industry is highly dependent on demoisturising techniques in a major way, 
in functions such as aircraft maintenance, engine storage and landing/take-off. With an impressive list of satisfied customers, that include corporations like Taikoo Aircrafts Engineering and Airport Authority of India, Bry-Air is surely going places. Surprisingly, even after setting up an additional plant in Malaysia, to cater to the fast-expanding South-East Asian market, the company was not satisfied with its expansion spree. So, it acquired Germany-based, A+H Hamburg, to become the first Indian HVAC&R (Heating, Ventilation, Air Conditioning & Refrigeration) company to acquire a foreign company. According to Pahwa, “We are actively looking at a couple of other acquisitions in Europe. With a licensee in Brazil and an associate plant in the US, we have our network all over the world.” Not bad for a company that expects to touch a turnover of Rs.230 crore in the FY-09 and Rs.400 crore by 2010-11.
As a party pooper though, Bry-Air will feel the heat of competition, as the marketplace will soon be flooded with other low-cost manufacturers. But Pahwa added that “our mantra has been and continues to be to provide the best international technology to the customer. The market opts for better technology, better support and a reliable product.” On a relentless drive to move further, the company is experimenting with more advanced and cutting-edge technology. Not satisfied with its already well-proven track record, Bry-Air is looking at greener technologies and services as well, as its sister company, DRI is ready to make foray in this direction. Perspiring with all the action here? No worries, we have the dehumidifiers ready for you. Still feeling hot?
in functions such as aircraft maintenance, engine storage and landing/take-off. With an impressive list of satisfied customers, that include corporations like Taikoo Aircrafts Engineering and Airport Authority of India, Bry-Air is surely going places. Surprisingly, even after setting up an additional plant in Malaysia, to cater to the fast-expanding South-East Asian market, the company was not satisfied with its expansion spree. So, it acquired Germany-based, A+H Hamburg, to become the first Indian HVAC&R (Heating, Ventilation, Air Conditioning & Refrigeration) company to acquire a foreign company. According to Pahwa, “We are actively looking at a couple of other acquisitions in Europe. With a licensee in Brazil and an associate plant in the US, we have our network all over the world.” Not bad for a company that expects to touch a turnover of Rs.230 crore in the FY-09 and Rs.400 crore by 2010-11.As a party pooper though, Bry-Air will feel the heat of competition, as the marketplace will soon be flooded with other low-cost manufacturers. But Pahwa added that “our mantra has been and continues to be to provide the best international technology to the customer. The market opts for better technology, better support and a reliable product.” On a relentless drive to move further, the company is experimenting with more advanced and cutting-edge technology. Not satisfied with its already well-proven track record, Bry-Air is looking at greener technologies and services as well, as its sister company, DRI is ready to make foray in this direction. Perspiring with all the action here? No worries, we have the dehumidifiers ready for you. Still feeling hot?
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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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