They were one of the early movers in the market, but lost out to the Korean Chaebols. Now, Godrej is fighting back to stake its claim. Will perseverance pay?
We are the only domestic brand in the durables
sector that’s fighting back against global players. In the late 90s when Korean & Japanese players came into India we never thought that they could capture the market. We were wrong. But now, we are trying our level best to revamp our portfolio and image. We’ve roped in Preity Zinta as our brand ambassador to focus more toward generation next. We’ve also launched a new range of products called the eon range, which offers the widest range of colours in refrigerators. This has boosted our turnover by 30%. In 2008, we will be launching the same range for washing machines.
Prospecting
Till a year ago, India had no truck with country level cricket leagues and all of a sudden it now has two big cricket leagues vying for a one-up on the other. The gamble may just well pay off...
Till now, it’s only the starting for ICL and we will have to wait and see how the future course is taken. In future, ICL will get more cricket grounds and will grow in stature. With biggies like Kapil Dev, Kiran More, Sandeep Patil and many more on board, the future is definitely shining. Within the next two or three years, we will see a new and a much better structure of domestic cricket in India. The benefit is both to cricketers and the country, as there are less teams and more players in the country today. This will also give upcoming players more chances to show their talent and India will get more cricketers in the coming future. It is true that now there is competition from BCCI’s IPL, but according to me BCCI should not consider ICL as their rival, instead there should be a mutual understanding between the two. The focus should be to give good cricket and cricketers to the country.
Both boards have a bright future and will do well. Who knows after three years, the ICL team might challenge the Indian cricket team and let the country decide for itself that which team has better cricketers?
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Source : IIPM Editorial, 2008
We are the only domestic brand in the durables
sector that’s fighting back against global players. In the late 90s when Korean & Japanese players came into India we never thought that they could capture the market. We were wrong. But now, we are trying our level best to revamp our portfolio and image. We’ve roped in Preity Zinta as our brand ambassador to focus more toward generation next. We’ve also launched a new range of products called the eon range, which offers the widest range of colours in refrigerators. This has boosted our turnover by 30%. In 2008, we will be launching the same range for washing machines.Prospecting
Till a year ago, India had no truck with country level cricket leagues and all of a sudden it now has two big cricket leagues vying for a one-up on the other. The gamble may just well pay off...
Till now, it’s only the starting for ICL and we will have to wait and see how the future course is taken. In future, ICL will get more cricket grounds and will grow in stature. With biggies like Kapil Dev, Kiran More, Sandeep Patil and many more on board, the future is definitely shining. Within the next two or three years, we will see a new and a much better structure of domestic cricket in India. The benefit is both to cricketers and the country, as there are less teams and more players in the country today. This will also give upcoming players more chances to show their talent and India will get more cricketers in the coming future. It is true that now there is competition from BCCI’s IPL, but according to me BCCI should not consider ICL as their rival, instead there should be a mutual understanding between the two. The focus should be to give good cricket and cricketers to the country.
Both boards have a bright future and will do well. Who knows after three years, the ICL team might challenge the Indian cricket team and let the country decide for itself that which team has better cricketers?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
