Monday, April 28, 2008

Nothing to boast for World Cup hosts!

If the Cricket World Cup was a time for sponsors and the ICC to make mucho moolah, then the same does not apply for the governments that invested millions to make the event happen in the first place. According to a clause of an agreement between the ICC, the West Indies Cricket Board (WICB) and the nine host countries, the ticket proceeds were to be returned to each of the hosts to help them recover the high costs of holding the tournament. At a time when the tournament recorded the highest ticketing revenue for a Cricket World Cup – selling more than 570,000 tickets, profits shouldn’t be much of a problem, right? But check this – while the Government of Trinidad and Tobago invested $15 million for the World Cup, it only got $1.5 million in return from the revenue collected! In a rather untimely statement, ICC’s CEO – Malcolm Speed – expressed satisfaction on Trinidad and Tobago’s hosting of its part of the World Cup. We bet the only response from the government must have been a muted “Yeah, Right!”

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Monday, April 21, 2008

Wolfowitz on a sticky wicket

Things don’t look too good for World Bank President Paul Wolfowitz. If you remember Wolfowitz has been in a mess ever since it was discovered that he organised a promotion and a hefty pay raise for his girlfriend Shaha Riza three months after he took over the bank in June 2005. An investigating panel that is looking into the matter now says that this could cost him his job since he put his own interest above the bank’s and violated ethics. A detailed 52-page report that the panel has come out with recently squarely puts the blame on Wolfowitz for setting off a “crisis in the leadership”. Although the panel (comprising of seven World Bank directors) has not said anything conclusively, the signals seem pretty clear. So, what’s gonna happen to Wolfowitz? Wait and watch.

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Source : IIPM Editorial, 2008


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Friday, April 11, 2008

Dressed t o Kill

He is 25 years old. He dropped out of Princeton University and now he is turning “wormpoop” into green bucks! Tom Szaky and his friend Jon Beyer started a company called TerraCycle Inc. The company uses worm waste to create plant food and the best part is it sells it in recycled soda bottles. Most of these plastic bottles are collected through a nation-wide recycling programme organised by the company itself. It’s got schools and churches to collect empty plastic bottles and milk cartons, which are used to package its products. They now even have neck-tags on these recycled bottles where you can put your first name and the state from where you collected your bottle. It’s this idea of such an innovative packaging that generated copious publicity for this company that it has hardly spent on advertising. It even showed what the company believed in and stood for. Body Shop had done a similar thing years ago. They encouraged customers to bring their old packaging back into the shop to be refilled and re-used or recycled. They did it at a time when no one else was doing it – and it spread a good word about the company, which is more powerful than any advertisement.

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Source : IIPM Editorial, 2008


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Wednesday, April 09, 2008

T’ake C’are S’weetie!

TCS enhances its three year old technology partnership with Ferrari
The relation between the world’s most distinguished red car and India just became stronger. For all motor sports lovers across the subcontinent, it comes as a matter of some sort of consolation to see Indian participation on the world’s most watched and breathtaking motor sport event. However, we are not talking about Kartikayen’s blink and miss appearance at the circuit here as there is a business preposition hogging the limelight better. TCS, an Indian corporation has renewedits tie-up with Italy’s Ferrari which has unleashed the same level of pride among the countrymen as the forgotten hero once did. In an agreement, a first for an Indian company, Tata Consultancy Services and Scuderia Ferrari have entered into an alliance which requires the Mumbai based software moghul to provide an array of engineering solutions to Ferrari. It was in 2004 that the two companies first tested waters when they joined hands by means of TCS providing IT and engineering services to assist in developing F1 racing cars and the Ferrari sports cars.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Tuesday, April 08, 2008

PLTs versus PLUs

In other words, People Like Them (PLTs) versus People Like Us (PLUs); the classic refrain of those handful of people going to malls to really ‘buy stuff’ and getting highbrowed about PLTs spoiling the upscale atmosphere. The pathetic fact of it all is that a majority of Indians are, in one word – poor. And till the time India as a nation ensures that PLTs slowly but surely get converted into PLUs, there’s no ghost of a chance that industries can be profitable. Look around – from automobiles to cold drinks, sectors after sectors are suffering smashing losses, despite having top line growth. In a US city, people drive down miles in their cars to the outskirts to visit malls like Wal-Mart. Would that ever happen in India? So, when was the last time you went across the city to specially visit a specific mega-mall? When? A long time back, if at all? But then, we might be proven wrong. Indian governments might get the equation right & might force the growth multiplier down the throat of the hundreds of millions waiting for years for India Shining to show up. But like we said, till the time that happens, we’ll be happier reading Iacocca’s autobiography, and believing in his father, and opening up restaurants after restaurants!

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Source : IIPM Editorial, 2008


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Wednesday, April 02, 2008

People Movements

•Hari Krishnan has joined JWT as its Vice President and will head the Pepsi business there. Krishnan was the Brand Head at Grey Worldwide and was associated with it for the last 4 years. He has replaced Hemant Misra at JWT, who has joined Public is India as its COO.

• Arun Mahajan has been roped in by Bates David Enterprise as VP – Account Management. Prior to joining Bates, he was the COO of Arms Advertising. Meanwhile, grapevine is ripe with rumours that Ashutosh Khanna, COO, Grey Worldwide is bidding adieu to the agency.

• Kaushik Tiwari has recently joined Publicis Ambience as Executive VP and will oversee the agency’s operations in the South. Also Harsh Grandhe has joined Rediffusion DY&R as Vice President and will handle its Mumbai operations. Grandhe has a strong background in digital marketing and has been previously associated with Blue Interactive in Singapore and iContract, Bengalooru.

• Amy Fernandes, Editor of Femina, the women’s lifestyle magazine has put in her papers and plans to quit after a suitable replacement is found. Manini Chatterjee has joined The Telegraph as its Editor – Kolkata.

• Ashok Nath, Partner Genesis PR, is returning back to the advertising industry and is joining O&M, Bengalooru as Client Services Director. MTV International has elevated Amit Jain to the post of Executive VP and MD – India, China and South East Asia.

• Sharat Dhall has quit Indiatimes as Director (e-commerce) to join travel portal Expedia.com as Head-India operations. Walt Disney Television International (India) has appointed Aparna Bhosle as Director (Programming and Production), who will lead all the channels.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Committing for a lifetime…
The ‘democratic’ route to self-destruction?
Nine Jersey Nights...
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Cannes this year

Also, a silver came to Grey Worldwide India for an exceptional campaign targeted at honeymoon couples for Travel Corporation of India. McCann Erickson was awarded two bronze Press Lions for Nerolac and Cocco’s Café campaigns. Moreover, O&M won a bronze for Indian Association for Promotion of Adoption and Child Welfare campaign. In the Film Lion’s category, McCann Erickson bagged two Lions, one silver for Happy Dent (palace ad) and a bronze for the best use of music in the same campaign. Code Red Films was awarded a bronze Film Lion for Blind Welfare Organisation campaign. However, some came back not very happy as all their expectations were not met. Two entries, JWT’s Monte Carlo jeans and O&M’s Hutch came very close to winning an award but missed out. Despite the fact that the Indian performance was better than last year’s, many feel that most of the entries that went from the Indian side, were not creatively very impressive and the presentations made in front of the jury were not up to the mark. At the end of the day, the fact remains, though our advertising is slowly getting recognised, there is a world waiting beyond the twelve Lions...

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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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Tuesday, April 01, 2008

BRAND: HSBC

HEADLINE: Live your dream by planning
for it
BASELINE : The world’s local bank
AGENCY : Saatchi & Saatchi
4Ps TAKE : Quick, how can you live your dreams? Answer: By planning for it! And HSBC, the world’s local bank, is here to help you. The power idea of this ad is to target the parents of all growing children who dream to study in the best institutes abroad. The product offering is a unique feature called ‘Personalised Financial Review’, which advises the parents to plan for their children’s future through HSBC’s Power Vantage account. The body copy tells you how this helps kids to evaluate their risk profile and needs, and how it even helps them to create a financial plan using a combination of deposits, mutual funds and insurance schemes. We got it: dream big but plan even bigger is the mantra, right???

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Source : IIPM Editorial, 2008


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative


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Puravankara gets stuck in bad weather
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Serious dangers
Colourful
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