Environment-friendliness has never been a factor for judging either a company’s o
r a country’s status
To state that there is evidence that crass capitalism gets placed diagonally against environment protection, would be to state the damned obvious! As if the opposition to international environment treaties by the US was not enough, even the eco-awareness in the boardrooms of movers and shakers of 21st century capitalism has been sickeningly and deliberately shaky. Importantly, most of the companies have carried forward the idiosyncratic posturing against the need to keep the biosphere clean in the name of increasing profits, and under the logic that if there’s anything that has to be done with environment, “Hey, that’s the government’s job, ain’t it?!?”
For Complete IIPM Article, Click on IIPM Article
r a country’s statusTo state that there is evidence that crass capitalism gets placed diagonally against environment protection, would be to state the damned obvious! As if the opposition to international environment treaties by the US was not enough, even the eco-awareness in the boardrooms of movers and shakers of 21st century capitalism has been sickeningly and deliberately shaky. Importantly, most of the companies have carried forward the idiosyncratic posturing against the need to keep the biosphere clean in the name of increasing profits, and under the logic that if there’s anything that has to be done with environment, “Hey, that’s the government’s job, ain’t it?!?”
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
it was seen as an expensive brand, that is no longer a problem for Whisper. Now, it even wants to venture into the semi-urban and rural market, through its range of Whisper Choice brands, which is being promoted keeping in mind that target segment. K.V. Sridhar, Creative Head, Leo-Burnett, told 4Ps B&M: “The latest commercial of Whisper also encourages women to stand up for their rights. It is a great insight of what women go through and has been put across in a contemporary manner.” Here’s a dynamic brand that has moved with the times to give each woman what she wants...
was to give audience some fresh masala without completely deviating from the reigning trend of sob by soaps. The story doesn’t ends here, right after the Men in Blue returned from the World Cup after a shameful defeat; Chandra created a stir in the country by announcing a parallel cricket league at the domestic level. The move left BCCI and the cricket fraternity jaw dropped, while the cricket buff has something to look forward to. Zee has roped in Kapil Dev to head the league. However, there is still a long way to go to wear the crown again!