While other IT majors have begun to impress with flamboyant statements, HCL is stuck with a fuddy duddy image
This company virtually gave birth to the Indian computer industry, three loooong decades back. Cut to the present, HCL is still very much a proud Indian. Talk about low-end computers or high-end business solutions, the company practically has it all. The brand spans the entire infotech and digital spectrum today. Talking on the brand virtues, an HCL spokesperson told 4Ps B&M, “The single most important factor that has contributed to the success of the brand is differentiation.” Shiv Nadar, Founder, HCL, further adds, “What we have built across technologies, is the legitimacy and ability to be there.”
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This company virtually gave birth to the Indian computer industry, three loooong decades back. Cut to the present, HCL is still very much a proud Indian. Talk about low-end computers or high-end business solutions, the company practically has it all. The brand spans the entire infotech and digital spectrum today. Talking on the brand virtues, an HCL spokesperson told 4Ps B&M, “The single most important factor that has contributed to the success of the brand is differentiation.” Shiv Nadar, Founder, HCL, further adds, “What we have built across technologies, is the legitimacy and ability to be there.”
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Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative