Moreover, the company has caught on to 
the rising racing and rallying inferno in the country, adding more value to the MRF brand. Moreover the company is instrumental in changing the way tyres are being sold in the country, by initiating the tyre saloon concept (MRF Tyre & Service) – all tyre services by trained professionals under one roof, helping MRF to further boost customer loyalty. However, competition from other tyre biggies in the sector – Ceat, Apollo, Goodyear – has been taking a toll, but with 25% market share, MRF continues to be a leader in the sector.
For Complete IIPM Article, Click on IIPM Article
the rising racing and rallying inferno in the country, adding more value to the MRF brand. Moreover the company is instrumental in changing the way tyres are being sold in the country, by initiating the tyre saloon concept (MRF Tyre & Service) – all tyre services by trained professionals under one roof, helping MRF to further boost customer loyalty. However, competition from other tyre biggies in the sector – Ceat, Apollo, Goodyear – has been taking a toll, but with 25% market share, MRF continues to be a leader in the sector.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
