Thursday, March 08, 2007

...as it manages to hold wittiness and quirkiness together

Awesome, cheeky, comical, delightful, engaging, enticing, witty and quirky are just some of the adjectives that people associate with the advertisements of Fevicol that have time and again sprung up some surprise element in them! Deservedly so, these commercials have also enjoyed high recall from viewers.

Ogilvy India’s team, comprising of compatriots Piyush Pandey, Abhijit Avasthi and Anup Chitnis with Rensil D’Silva and Prasoon Pandey, has been the driving force behind this one. If you thought that the earlier commercials aired by Fevicol were the ultimate clutter-breaking and insightful creations, think again! The commercial that is currently being aired, has taken the brand to a sublime level.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative