Friday, August 31, 2012

“We’re doing our best to understand India”

He works for a company that makes a billion simply by certifying other companies. Mark Loughead is the COO at Intertek, whose first-half revenue for 2010 rose by 4.9% to £652 million. B&E met Mark up to question him on the future of the certification business by Neha Saraiya

Although Intertek has been operating in India for over a decade across various domains including textiles, food, electrical products, auto sector and chemical industry, it’s only recently – post the global warming brouhaha and renewable energy focus – that manufacturers and even the government in India have realized the benefits of certification and the requirement of syncing their processes with global benchmarks. Intertek has surely done its noteworthy bit – for one, it fast tracked the air-conditioner energy labelling program in India. Development of bio fuel testing standards in the country is being led by Intertek too. B&E met up with Mark Loughead, global COO, Intertek, for an exclusive talk on India, the future of testing and of his firm’s business model:

B&E: Is India up to your standards in terms of certification?
Mark Loughead (ML): The current infrastructure of the country is by and large similar. The issue we face is [transportation and] re-transportation. Our customers want the product quickly after it is designed as in today’s world, time is money. Still, we are doing all possible things to get accustomed to the various conditions in India and to get all the skilled people required by us. Other than that, it is very cost effective to work here. Moreover, with India being touted as the offshoring capital of the world, this gives us an immense opportunity to expand.

B&E: How much importance do you pay to R&D at the corporate as well as at the country level?
ML: It’s extremely important. We always work according to some set standards to get into force. We conduct maximum R&D in our processes stream with an aim to get new technology to help our customers, as it is comparatively difficult to manage them during a business cycle. We take our experts into our research department and help them work independently as this gives us the benefit of a variable cost. We can then test many products and thus, we get high realization rates for our products. Thus, it’s a win-win situation for both. Moreover, when the business cycle gets changed, we get to know the needs of the customers and then we modify accordingly.

B&E: In areas like consumer electronics and automobiles, certification has now become kind of mandatory. But then, there are many industries where certification is not compulsory. How do you develop business in such a situation?
ML: Yes, in areas like consumer electronics and automobiles, certification now plays a pivotal role. But even if we just look at the testing part, only around 10% is compulsory as it is of standard quality and there is no requirement of inspection to be done outside the factories. Still, many companies follow it the other way, as mostly around 80-90% of the products still fall under the non mandatory category. It also translates to a huge untapped market size of almost £200 billion, which is large in itself.

B&E: Which are the basic areas where certification can be implemented?
ML: Traditionally, from the stage of R&D, products would generally be certified at their production stages only. But now, we are working with our customers in a much different way. Right from the product design stage till the delivery stage, we ensure that certification is followed at every required step. This largely stems from the fact that today, our engineers are able to see and monitor the products getting developed from the very early stages. We want to introduce certification from the very early stages not only to satisfy our customers in terms of quality and safety but also to add more value to our product offerings eventually.


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