Thursday, August 30, 2012

“We often work without competition”

In an exclusive with virat bahri, Aricent CEO Sudip Nandy talks about how focus has been one of Aricent’s key strengths and how they will leverage it to enhance value proposition and growth prospects for the future
 It’s been over 4 years since Aricent was set up as a conglomeration of different entities post the acquisition of a majority stake by PE giants KKR and Sequoia Capital. The company has seen an impressive success rate, with revenues at $484 million in FY 2009-10 (from $238 million in FY 2005-06, a CAGR of 19.4%). The company’s business model has several unique hues to it; starting from the exclusive focus on telecom to the multiple client engagement model to the intense focus on design as well as R&D. In this exclusive with B&E, Aricent CEO Sudip Nandy discusses the company’s plans to grow in the telecom space and how the sector is expected to evolve further.

B&E: Tell us about how Aricent evolved as a pure play IT company in the telecom vertical. Do you feel it remains a compelling strategy?
Sudip Nandy (SN): Different parts of Aricent have got different ages, some of the parts are very old. For instance, the larger part of the building where we are sitting was one of the entities called Hughes Software Systems. These were independent companies in the 1980s and 90s. Hughes was listed on the BSE. In 2004, Flextronics acquired Hughes Software Systems in India and made it a part of Flextronics Software Systems in India. They continued buying a few more companies in India. In 2006, Flextronics became a part owner, and a significant investment was brought in by PE KKR and Seqouia Capital. At that point, we became Aricent. It just so happened that the larger entity called Hughes Software Systems and so many of the other entities that got acquired under it, were focussed in some way or the other on the communication eco system. There was a synergy in what was there together. The decision was taken that we should focus on the telecom and communications area since the feeling was that this is going to be a very very high growth area. Three years on, we find that was highly prescient in terms of where we are today. It is not only high growing; it is going to find its way into all parts of life and industries. It’s almost like internet in the mid-1990s. Communication in the next ten years is going to be embedded into everything. We think that with the focus we have, we are able to a) better predict what the future could bring b) invest ahead of the curve and c) when required beat out competition but often work without competition on our own work with clients. Over the last four to five years, we have been growing well and have been able to ride the crest and the trough.

B&E: You have had a long experience at Wipro. What motivated you to make the shift to Aricent?
SN: I have had a more broad experience in technology from 1989 onwards, with a little under 26 years in Wipro. And this is the first change; about an year and a half back I joined Aricent. And at Wipro, Aricent was our competition number 1! And when we talk about Aricent in comparison with other IT companies in India there are some unique aspects; besides the fact that we are sharply focussed. Companies are struggling and are at different levels of readiness in terms of the kind of consulting they have created. For us, around 20% of the revenue comes from situations which is really consulting; where the revenue per employee would be in the $300,000 per employee range; where in normal outsourcing and services business, it would be in the $50,000 per employee range. Second interesting thing is that the model that we have is what we call rightshoring. Around 82% of our people in US and Europe are actually local people. For other companies, the figure is around 20% and the rest are expatriates from India. We are more strategic for customers here whereas in my previous job, I would say we were probably more tactical for the customers. More positive was the sense of what is possible in Aricent. We had an innovation piece that was chugging along and doing very well; and then there was this engineering piece, and there was also a piece which was products and licences. All three had a significant communication component but it was not woven together. If you put the missing piece of strategy, it becomes a very compelling and complete story. Secondly I understood the business very well as we were competing with Aricent. The possibility of creating a new class of company was a motivating factor.

B&E: With respect to your co-creation strategy with clients, what are the different models of revenue you employ and how is it working out?
SN: We do co-creation because the work we are doing is very strategic. Often when services companies work with customers, it’s more of a play on the cost side, whereas our work is more to do with creating new and enhanced revenue streams. Most people go and talk to a CIO and get business, but with a CMO it is a very different discussion and value proposition. Even if it is not licensing of something we have created, we have different models – fixed price model, fixed price + sharing of rewards, capped royalties, et al. We haven’t made it a huge part of our business yet but it could over time become a huge part of our revenue. In situations like cost saving, clients want to share the risk and to keep you happy, they give a bit of a reward. With co-creation, they want to share the reward. We don’t own the IP in these cases; the customer owns it. We have not just people doing delivery work but also project management for the customer and defining their product road map. They have their eyes and ears on the ground to understand what competition is doing and how we can be a step ahead. Our people also work for customers on the strategy front. This is very different from a purely product engagement.


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