IIPM Media - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

VINEET KANAUJIA

General Manager – Marketing, Safexpress Pvt. Ltd.

Having worked with top brands like Samsung, HCL and ConAgra, about three years back I was seeking a challenging assignment for creating a brand from scratch. I got this opportunity in the form of Safexpress and in a very short time-span I succeeded in establishing it as one of the foremost brands in the country. My best ever marketing moment came about recently when Brand Safexpress was rated as ‘India’s Most Promising Brand’ in a study involving over 40,000 brands in India. Personally speaking, one of the most thrilling moments of my career came about when I was recently conferred with ‘CMO of the Year Award’ by the CMO Council, USA.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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