Anish Srikrishna
CMO, SpiceJet
I’ve worked with many companies in the past, and as far as marketing and branding experiences go, each one was extremely unique. I have worked with brands like Samsung, Coca-Cola, Oberoi Hotels Chain and now I am at SpiceJet. At Samsung, the whole manner in which we convinced the Korean top management to focus on India and the manner in which we became official sponsors of a game like cricket was a great experience. Then at Oberoi, it was the unique package we launched which was called ‘India in luxury’, which was marketed in geographies like US and Europe. We got great responses for that too. At SpiceJet, we have worked towards giving a new direction to the brand and we have done that quite successfully. For the first time, you would have seen TV commercials from SpiceJet. Today, we are on billboards and radio, something which just began in the past 10 months, and the results are there to be seen.
CMO, SpiceJet
I’ve worked with many companies in the past, and as far as marketing and branding experiences go, each one was extremely unique. I have worked with brands like Samsung, Coca-Cola, Oberoi Hotels Chain and now I am at SpiceJet. At Samsung, the whole manner in which we convinced the Korean top management to focus on India and the manner in which we became official sponsors of a game like cricket was a great experience. Then at Oberoi, it was the unique package we launched which was called ‘India in luxury’, which was marketed in geographies like US and Europe. We got great responses for that too. At SpiceJet, we have worked towards giving a new direction to the brand and we have done that quite successfully. For the first time, you would have seen TV commercials from SpiceJet. Today, we are on billboards and radio, something which just began in the past 10 months, and the results are there to be seen.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here
Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN
