L’Oreal launched a new shade to celebrate the Abhi-Ash wedding, but the pricey image stays
What’s common between Garnier, Maybelline, 
Lancôme, Ralph Lauren, Cacharel and Matrix is not only their standing as the one of the most distinguished brands of the world, but also that all of the are from one stable – L’Oréal. L’Oréal’s sojourn to success started in 1907, when a young French chemist, Eugène Schueller, crafted a safe hair colour recipe. Years later, bringing a haircolour, other than black, for the first time in India was perhaps the only hurdle it needed to cross to root itself deep into the market! Through its range of products and heavy publicity, L’Oreal has managed to uproot Lakme from its once enjoyed monopoly of the Indian cosmetic market. Even in the shampoos and conditioners segment, its brand Garnier is giving well established brands like Sunsilk, Clinic Plus, et al tough competition. The cosmetics major tied up with Don and the release of the film saw Kareena Kapoor shaking a leg to Yeh Mera Dil in the L’Oreal ad. Despite the headway, it’s time L’Oreal broke that pricey and therefore un-accessible image for the mass (and not only the class) to go head over heels.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Lancôme, Ralph Lauren, Cacharel and Matrix is not only their standing as the one of the most distinguished brands of the world, but also that all of the are from one stable – L’Oréal. L’Oréal’s sojourn to success started in 1907, when a young French chemist, Eugène Schueller, crafted a safe hair colour recipe. Years later, bringing a haircolour, other than black, for the first time in India was perhaps the only hurdle it needed to cross to root itself deep into the market! Through its range of products and heavy publicity, L’Oreal has managed to uproot Lakme from its once enjoyed monopoly of the Indian cosmetic market. Even in the shampoos and conditioners segment, its brand Garnier is giving well established brands like Sunsilk, Clinic Plus, et al tough competition. The cosmetics major tied up with Don and the release of the film saw Kareena Kapoor shaking a leg to Yeh Mera Dil in the L’Oreal ad. Despite the headway, it’s time L’Oreal broke that pricey and therefore un-accessible image for the mass (and not only the class) to go head over heels.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
