This is no kidding... Johnson Baby Care still rules the world
Nobody understands your baby’s skin better th
an Johnson’s Baby Care, the world’s most trusted brand amongst parents. With over hundred years of expertise, Johnson’s Baby Care goes together with very special moments you spend with your little one. The company is entrusted to endow with innovative special products for its tiny tot consumers. Among its huge bouquet of products, Johnson’s baby powder is one of the most successful brands worldwide. Also, ‘no more tears formula’ of Johnson’s baby shampoo has been one of the most successful advertising campaigns by the brand. The key element to the success of the Johnson’s baby brand is the high-quality; elaborate range of products which it has under its umbrella for quite sometime. However, the association of the brand with sundry healthcare experts and support of the professional community through Professional Sponsorship Programmes hasn’t been that successful for the brand. Johnson & Johnson Professional Educational Services contributed marginally in parent awareness like distributing brochures, wall charts and video to help mothers and caretakers bring up their child more valuably. Yet, the brand’s promotion through competitions like “Johnson’s baby of the year” helped the top line significantly. Overall, Johnson’s Baby dominates the baby care product segment around the globe and most significantly in every parent’s heart.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Nobody understands your baby’s skin better th
an Johnson’s Baby Care, the world’s most trusted brand amongst parents. With over hundred years of expertise, Johnson’s Baby Care goes together with very special moments you spend with your little one. The company is entrusted to endow with innovative special products for its tiny tot consumers. Among its huge bouquet of products, Johnson’s baby powder is one of the most successful brands worldwide. Also, ‘no more tears formula’ of Johnson’s baby shampoo has been one of the most successful advertising campaigns by the brand. The key element to the success of the Johnson’s baby brand is the high-quality; elaborate range of products which it has under its umbrella for quite sometime. However, the association of the brand with sundry healthcare experts and support of the professional community through Professional Sponsorship Programmes hasn’t been that successful for the brand. Johnson & Johnson Professional Educational Services contributed marginally in parent awareness like distributing brochures, wall charts and video to help mothers and caretakers bring up their child more valuably. Yet, the brand’s promotion through competitions like “Johnson’s baby of the year” helped the top line significantly. Overall, Johnson’s Baby dominates the baby care product segment around the globe and most significantly in every parent’s heart.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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