Saturday, February 24, 2007

Skoda’s small car all revved up and waiting to roll!

Size is beginning to matter – particularly in India’s booming and zooming auto market. Small is in, and everyone is rushing to cash in on the craze for small cars. And why not, given that with traffic conditions going completely out of control all across urban India, life is so much simpler when you have a smaller car to navigate on the roads! The latest to drive down the marquee with a small size variant is Czech car maker Skoda Auto, that will be launching its first small car Fabia this year. The aim, obviously, is to drive home the volumes.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative