Most would agree that the art of this age are movies, and since decades writers have made little money from their work. So, is it time for writers to ruminate about the subject of their books in context to their scope of becoming entertaining masala films? Ravi Subramanian, author of books like I bought the Monk’s Ferrari, opines, “Movies are one more viable option for authors to make revenue and get noticed. In Hello, for instance, the only person who benefitted from the movie was Chetan Bhagat. The movie bombed, the producers lost money, its actors didn’t profit much. The real benefit in terms of profile, money, visibility, was Chetan Bhagat. I think writing books with an eye on the movies, is not a bad option because it gives you a fair bit of recognition. The movies go far and deep in this country. In India as they say, only two things sell – cricket and Bollywood. If you can write a book that can be adapted to a movie, or if you can tweak your book to adapt around for a movie, I think you can be fairly successful. Though movie writing itself doesn’t pay you too much.”
Cinema is a medium that has the entire nation hooked. So is it not high time authors tweak their Modus operandi? A strong relationship can be forged between films and books, what remains to be seen is how long this will take to blossom.
Cinema is a medium that has the entire nation hooked. So is it not high time authors tweak their Modus operandi? A strong relationship can be forged between films and books, what remains to be seen is how long this will take to blossom.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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