Tuesday, April 06, 2010

Moviola moments

The international film festivals in Cannes and Toronto are ideal unwinding opportunities for those looking for a bit of stardust while on vacation

What really is Cannes? It isn’t the capital of France. It isn’t even near Paris. And it certainly isn’t the movie hub of the world. But those in the business of cinema – whether they peddle expensive tent-pole movies or craft small, intimate, cutting-edge films – simply cannot do without it.

But hang on, there is more to Cannes than its famed film festival. Sans the latter, held for 12 days in May every year, this French Riviera town wouldn’t have been what it is today – one of Europe’s most written about places.

There is nothing in the world quite like the Cannes Film Festival. Over 200,000 people arrive here during the event. Nearly 40,000 of them are registered delegates, 4000 of whom are accredited journalists. In terms of media coverage, the Cannes Film Festival is rated as the world’s third largest event after the Olympics and the soccer World Cup.

So shouldn’t the movies be the sole thing on your mind as the aircraft floats in from over the Mediterranean to land at the Nice Cote d’Azur airport? Well, the answer is no. During the 30-minute taxi ride from Nice to Cannes, think silvery beaches, soothing climes, tempting wines and hours of repose in genteel cafes.

Cannes is a veritable smorgasbord, a city of pomp and ceremony that celebrates high art with as much passion as it embraces the most brazen displays of showmanship from attention-hungry movie industry mavens and mavericks.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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