Technology is about enhancing the user experience by bu
ilding innovations atevery level of computing technology; right from designing; to ease-of-use,” adds Ravi Swaminathan, VP – Personal Systems Group, HP India. Though all PC brands are trying hard to tap this niche segment, it is the Sony VAIO range of laptops that is a favourite amongthe top of the heap, even as the company recently launched its stylish VAIOL series. “Everything about the new L series has been designed with the user in mind. By combining the best of desktop and notebook PCs and putting them in a slimline, stylish frame, means there is no need to have desktop computers, notebooks, MP3 or CD players in your home – all you need is the VAIO L series,” says Sachin Thapar, IT Head of Sony India. Taking this lifestyle computing phenomenon to the next level is HP which has stormed the market with its concept of Fashiontronics. “Through Fashiontronics, HP attempts to reach out to customers who are looking at individuality and create a unique style statement.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
ilding innovations atevery level of computing technology; right from designing; to ease-of-use,” adds Ravi Swaminathan, VP – Personal Systems Group, HP India. Though all PC brands are trying hard to tap this niche segment, it is the Sony VAIO range of laptops that is a favourite amongthe top of the heap, even as the company recently launched its stylish VAIOL series. “Everything about the new L series has been designed with the user in mind. By combining the best of desktop and notebook PCs and putting them in a slimline, stylish frame, means there is no need to have desktop computers, notebooks, MP3 or CD players in your home – all you need is the VAIO L series,” says Sachin Thapar, IT Head of Sony India. Taking this lifestyle computing phenomenon to the next level is HP which has stormed the market with its concept of Fashiontronics. “Through Fashiontronics, HP attempts to reach out to customers who are looking at individuality and create a unique style statement.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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