Body Copy: A beach resort…Come for a month, at least
AGENCY : Rediffusion DY&R
4Ps TAKE : Looking at growing popularity of G
od’s own country as a tourist destination, the Taj Group of Hotels is now cashing on it. The communication promotes its Green Cove Resort in Kovalam, Kerala and puts forward offerings that are highly irresistible – a four-in-one travel option comprising a beach-side, a hill-station, a backwater escape and a spa resort? All this to hook the lot, which looks out for quality holiday locations within the country, rather than hitting an international spot. The USP? Many actually! The picture in deep blue with a skyline and the pool below is a visual treat and the offerings :the Balinese-styled landscapes, hillside cottages with thatched roofs, a rejuvenating spa, infinity pools, et al, allure greatly. The ad is clutter- free and scores high for clarity in communication and its single minded focus. The reward to the prospect is of course, all the fun and Taj Group’s tag! Time to say, wah Taj!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-The Sunday Indian - Greatest News weekly
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AGENCY : Rediffusion DY&R
4Ps TAKE : Looking at growing popularity of G
od’s own country as a tourist destination, the Taj Group of Hotels is now cashing on it. The communication promotes its Green Cove Resort in Kovalam, Kerala and puts forward offerings that are highly irresistible – a four-in-one travel option comprising a beach-side, a hill-station, a backwater escape and a spa resort? All this to hook the lot, which looks out for quality holiday locations within the country, rather than hitting an international spot. The USP? Many actually! The picture in deep blue with a skyline and the pool below is a visual treat and the offerings :the Balinese-styled landscapes, hillside cottages with thatched roofs, a rejuvenating spa, infinity pools, et al, allure greatly. The ad is clutter- free and scores high for clarity in communication and its single minded focus. The reward to the prospect is of course, all the fun and Taj Group’s tag! Time to say, wah Taj!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
