Friday, February 15, 2008

Sales & Marketing

Watch majors are in the race too. If Seiko Watches is sounding the battle cry with a range of 100 new watches under three lines; Timex has ‘small town’ plans for the season. Salil Sadanandan, Senior VP – Sales & Marketing, Timex told B&E, “Festival marketing is flat in metros, so our focus will be on tier-I & tier- II cities. We will have new launches and 40% discount scheme for the upcoming festive season. Also we will be opening 5 new showrooms, of which two will be in Kolkata.” To garner a bigger share of the pie, greeting cards makers such as Archies Gallery, Expressions and Hallmark are in the process of chartering their individual plans. The big daddy of the segment, Archies promises to do it differently this season, even as the retailer is all set to launch a high-end range gift items targeted at the fiercely growing corporate gifting market. Called Gift Works, the company hopes to create a monopoly in the segment. But Archies may have a tough time, as the segment remains largely dominated by myriad unorganised players. Be it the hand picking bulk gift s for your prized clients; or handing out tangible symbols of love to your near and dear, the season for gifting is definitely here and cajoled by the vast potential, marketers are taking very trick out of their magic bag. You only have to visit your nearest mall to witness this fierce battle for consumer mind space raging amidst the festive decorations and gaiety surrounding the market place!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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