Strong Analytical Skills

His strong analytical skills and ability to foresee a company’s future has led Promod and NVP to scale numerous heights in his glittering career and he candidly admits, “You have to inspect what you expect. Our role as board members and investors is to ask tough questions and to make sure that the company is thinking for the people, thinking proactively, their logic and analysis to ensure that we are involved with the details.” His impeccable foresight comes into play when he discloses his leadership traits, “I think that at the end of the day, leadership has to be demonstrated and the best way to communicate the leadership style is to actually model itself on you.” Promod idolises Wipro Chairman Azim Premji as a perfect leader, who he admires for his humble and non-pretentious nature.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

... in making record losses

After three months of boastful speeches, the deed was done... Ratan Tata has won, if not anything else for his losing shareholders, the biggest of ego battles (not counting his Singur infamy). Ratan Tata finally raised a toast – perhaps all he can afford now – on January 30, 2007, for having knocked out Brazil’s CSN to gain control over the Anglo-Dutch steel-maker Corus for an obscenely high $12 billion – a per share price of 608 pence and an amount 34% higher than its initial offer! So while some praised the deal, a closer look proves how the deal is well redefining ‘corporate insanity’!

Hitesh Agarwal, Sr. Research Analyst ,Angel Broking, justifies Tata’s aggression with, “...the possible synergies over the long-term.” Sadly, in the long term, especially in this industry, everybody’s dead! Pricing is a no-brainer, for starters. Abul Fateh, Analyst, Parag Parikh Financial, agrees, “The reasonable price range would have been between 500 to 550 pence per share. Tatas have paid so much for a company, which was available for a few million dollars a few years back!” Worse, Corus (which was born out of a disastrous merger in 1999) shares honours with the worst performers in corporate history when its shareholders saw their wealth erode by 96% during the post merger years till 2004.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Racism issues race far ahead...

Target Corporation, the Minneapolis- based retail sales giant has been hogging the headlines for consenting to pay a whopping sum of $775,000 to settle an Equal Employment Opportunity Commission (EEOC) lawsuit accusing the company of discrimination and retaliation. The company is alleged to have condoned racially discriminatory practices and behaviour in its stores against African American employees, who were regularly subjected to racially charged innuendoes. The company failed to pay heed to complaints filed by the victims. And now, it has not only agreed to pay the compensatory amount but also directed to introduce race respecting norms within its precincts through education.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Caffeine’s nemesis is here!

French – language, wine and a wink...
One in three people in France have sleep-related problems and to the rescue is their Health Minister, Xavier Bertrand, who’s considering introducing nap-time at work! Referred to as power naps, these short siestas are supposed to work wonders and improve the efficiency of workers who suffer from a poor quality and quantity of sleep.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

...as it manages to hold wittiness and quirkiness together

Awesome, cheeky, comical, delightful, engaging, enticing, witty and quirky are just some of the adjectives that people associate with the advertisements of Fevicol that have time and again sprung up some surprise element in them! Deservedly so, these commercials have also enjoyed high recall from viewers.

Ogilvy India’s team, comprising of compatriots Piyush Pandey, Abhijit Avasthi and Anup Chitnis with Rensil D’Silva and Prasoon Pandey, has been the driving force behind this one. If you thought that the earlier commercials aired by Fevicol were the ultimate clutter-breaking and insightful creations, think again! The commercial that is currently being aired, has taken the brand to a sublime level.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative