Saturday's final between (CSK) and Royal Challengers Bangalore (RCB) clocked a television rating of 5.8 which is higher than last year's final, said aMap, an overnight television audience measurement agency. This is also the highest-rated match of the entire tournament which started on April 8. The final, which was won by Dhoni's CSK men for the second year running, recorded a 123% jump on the average ratings of the entire tournament which stood at 2.6. aMap also said in a statement that the average reach and time spent by audiences also increased substantially for the final when compared to the overall tournament.
"Normally the ratings rebound towards the final. It is typically a U-shaped trend in all the previous editions of the IPL as well. This was an expected rating from an IPL Final. In fact, it would have been higher had it been a close finish. The ratings of the final will be comparable to the World Cup finals," said R Gowthaman leader, South-Asia, Mindshare, the country's largest media agency.
The ratings of the IPL-4 final from TAM Sports, which is subscribed by most media planners and advertisers are expected next week.
"The match enjoyed a net reach of 19.12% which is a jump of 36% compared to an average net reach of 14% throughout the tournament this year," said Jiniti Shah VP, aMap.
aMap also said with 55 minutes of time spent per viewer in the final, it was 40% higher than the average time spent of 33 minutes per viewer during the course of the IPL-4.
"Normally the ratings rebound towards the final. It is typically a U-shaped trend in all the previous editions of the IPL as well. This was an expected rating from an IPL Final. In fact, it would have been higher had it been a close finish. The ratings of the final will be comparable to the World Cup finals," said R Gowthaman leader, South-Asia, Mindshare, the country's largest media agency.
The ratings of the IPL-4 final from TAM Sports, which is subscribed by most media planners and advertisers are expected next week.
"The match enjoyed a net reach of 19.12% which is a jump of 36% compared to an average net reach of 14% throughout the tournament this year," said Jiniti Shah VP, aMap.
aMap also said with 55 minutes of time spent per viewer in the final, it was 40% higher than the average time spent of 33 minutes per viewer during the course of the IPL-4.
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