But how would you market your voice services in such a competitive environment?
The major challenge for us is to make sure that the consumers who are using our SIM, they make it their primary SIM. We are seeing a lot of progress, but these things take time. Moreover, people have this mental inertia in switching from one operator to another.
You have licenses to operate in all 22 circles but you are present only in 12. By when do you see MTS becoming a pan-India player?
You are right but we have a roaming agreement with Tata Indicom for both data and voice. So, virtually, we are present everywhere. Actually, we are apprehensive about entering certain circles right now. What we are trying to do is to enter markets where we see substantial business for both voice and data. But as business progresses there would be discussions on that.
Can you throw some light on your distribution strength?
We currently have around 20,000 outlets per circle and the number is constantly growing.
The major challenge for us is to make sure that the consumers who are using our SIM, they make it their primary SIM. We are seeing a lot of progress, but these things take time. Moreover, people have this mental inertia in switching from one operator to another.
You have licenses to operate in all 22 circles but you are present only in 12. By when do you see MTS becoming a pan-India player?
You are right but we have a roaming agreement with Tata Indicom for both data and voice. So, virtually, we are present everywhere. Actually, we are apprehensive about entering certain circles right now. What we are trying to do is to enter markets where we see substantial business for both voice and data. But as business progresses there would be discussions on that.
Can you throw some light on your distribution strength?
We currently have around 20,000 outlets per circle and the number is constantly growing.
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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