Estella Lau of The Body Shop talks about how the beauty industry has seen a shift, with consumers wanting more natural products. By Savreen Gadhoke
Do you think that perception of the consumer toward natural products has changed since The Body Shop was launched three decades ago?
The Body Shop has a belief that nature’s way is the way to be
beautiful. Natural ingredients used in our products are sourced from all corners of the earth to bring our customers the very best to enhance their natural beauty. The beauty industry has seen a shift, with consumers wanting more naturals in their skin care and make-up products. As knowledge & information becomes more accessible, consumers are more aware of the benefits of natural ingredients. They have also become more conscious of their health and have become more selective of the type of cosmetics and skin care products.
With so many beauty products floating around in the marketplace, how does The Body Shop maintain its base of customers?
The Body Shop recognises that the stresses of everyday modern living have taken a toll on customers’ lifestyles. This has led to the development of our new ‘Wellbeing’ range, which was recently launched. Each range contains active natural ingredients based on traditional herbal remedies providing top-rate performance formulations. Every product in the range contains of at least one Community Trade ingredient, so wellbeing needs are taken care of while a community benefits in the process.
After The Body Shop was sold to L’Oréal, was there any shift in the perception of the consumer toward it continuing to use natural ingredients? What efforts did The Body Shop take to sustain its brand image with the consumers?
L’Oréal has been committed to The Body Shop sitting as a separate entity within L’Oréal and has made it clear that we are to keep our existing identity and values. Because of this, our customers have been as supportive as ever of our business.
When you market your products, what attributes besides being natural, do you focus on?
When customers buy from The Body Shop, not only do they walk away with a quality product, customers also know that they are buying from a company that is working to have a positive impact in the world.
What about rumours that your products are not 100% natural?
The Body Shop is a global retailer of naturally inspired, ethically produced beauty & cosmetics products. Wherever possible, we source our natural ingredients such as plants, herbs, fruits, nuts and so forth from sustainable sources. We use naturally-based ingredients as constituents in our products, selected for their natural skin caring and moisturising properties and used in appropriate levels. As consumer safety is paramount, our formulations contain various levels of synthetics, preservatives & emulsifiers, which are needed to protect the products and consumers against bacteria, yeasts and moulds.
The Body Shop is also extremely committed to animal protection and we believe that no animal needs to be harmed to produce cosmetics. In 2007, we announced that all of The Body Shop products were ‘suitable for vegetarians,’ which means that our products are free of any ingredients resulting from animal slaughter, such as gelatin or animal hair. It may sound strange but many cosmetics do contain these animal by-products. Customers with strong vegetarian principles seek products that they can use without compromising their ethics, and we are keen to meet their needs.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Do you think that perception of the consumer toward natural products has changed since The Body Shop was launched three decades ago?
The Body Shop has a belief that nature’s way is the way to be
beautiful. Natural ingredients used in our products are sourced from all corners of the earth to bring our customers the very best to enhance their natural beauty. The beauty industry has seen a shift, with consumers wanting more naturals in their skin care and make-up products. As knowledge & information becomes more accessible, consumers are more aware of the benefits of natural ingredients. They have also become more conscious of their health and have become more selective of the type of cosmetics and skin care products.With so many beauty products floating around in the marketplace, how does The Body Shop maintain its base of customers?
The Body Shop recognises that the stresses of everyday modern living have taken a toll on customers’ lifestyles. This has led to the development of our new ‘Wellbeing’ range, which was recently launched. Each range contains active natural ingredients based on traditional herbal remedies providing top-rate performance formulations. Every product in the range contains of at least one Community Trade ingredient, so wellbeing needs are taken care of while a community benefits in the process.
After The Body Shop was sold to L’Oréal, was there any shift in the perception of the consumer toward it continuing to use natural ingredients? What efforts did The Body Shop take to sustain its brand image with the consumers?
L’Oréal has been committed to The Body Shop sitting as a separate entity within L’Oréal and has made it clear that we are to keep our existing identity and values. Because of this, our customers have been as supportive as ever of our business.
When you market your products, what attributes besides being natural, do you focus on?
When customers buy from The Body Shop, not only do they walk away with a quality product, customers also know that they are buying from a company that is working to have a positive impact in the world.
What about rumours that your products are not 100% natural?
The Body Shop is a global retailer of naturally inspired, ethically produced beauty & cosmetics products. Wherever possible, we source our natural ingredients such as plants, herbs, fruits, nuts and so forth from sustainable sources. We use naturally-based ingredients as constituents in our products, selected for their natural skin caring and moisturising properties and used in appropriate levels. As consumer safety is paramount, our formulations contain various levels of synthetics, preservatives & emulsifiers, which are needed to protect the products and consumers against bacteria, yeasts and moulds.
The Body Shop is also extremely committed to animal protection and we believe that no animal needs to be harmed to produce cosmetics. In 2007, we announced that all of The Body Shop products were ‘suitable for vegetarians,’ which means that our products are free of any ingredients resulting from animal slaughter, such as gelatin or animal hair. It may sound strange but many cosmetics do contain these animal by-products. Customers with strong vegetarian principles seek products that they can use without compromising their ethics, and we are keen to meet their needs.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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