It is yet too early to tell if Google’s plans for YouTube will be financially successful. Publishing and distribution of creative works is undoubtedly changing. Creative Commons (CC) is a non-profit corporation, founded in 2001. Its mission – to facilitate revision of copyright by providing alternatives to current practices. CC recognises that artists “may not want to exercise all the intellectual property rights the law affords them”, but that some artists may instead want to try innovative business models to make money. CC provides free licenses themselves and soft - ware tools with which to copyright, “tag” & publish their work. Trends show that distribution of content will be much different in future than it is today. If I were a gambling man, my money would certainly not be with the current distribution models of Universal, EMI or Elsevier.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative